Here’s a look at an infomercial for a knife from the 1950s. The segment was called “Delicious Dishes” and it played in movie theaters before features. If you showed up at the theater every week for 12 weeks, you got a knife or other kitchen tool. Can you imagine a theater doing that nowadays?
Although that’s changed, the key techniques for selling a knife is basically the same as today. Even in the 1950s, the paper test was the primary way to show off a sharp knife.
Note: The sound isn’t quite lined up with the image.
1973 BLADE magazine issues in digital PDF! Delivered straight to your e-mail inbox for instant download. It’s 1973, and the future of the modern knife industry was being forged by a pioneering group of knifemakers with a magazine and a mission. Get these collectible first issues of the World's #1 Knife Publication! Click Here to Download the Pack