W.R. Case & Sons Launches Redesigned Website


Bradford, PA (February 9, 2011) –W.R. Case & Sons Cutlery Company has just launched its new and improved website, WRCase.com. The 600-plus page site was completely rebuilt over a six-month period by Case’s own Web Marketing Coordinator, Michael Granger, and supporting marketing staff. The result offers an easily navigable resource and information center for Case fans to enjoy from wherever they can connect.
Tom Arrowsmith, Case President and Chief Executive Officer, says, “Case has always felt it had the most beautiful website in the industry. At the same time we recognized the former site’s layout sometimes compromised our ability to deliver all the information our consumers might be looking for at a given time. This redesign addresses these issues without sacrificing the ‘aura’ behind the brand; the images and stories of our knives that we all share.”

New features include an easy-to-follow content guide at the bottom of the home page, offering users one-click access to particular topics of interest. Specific knives can be found by typing in related keywords into a convenient search box displayed on many of the pages throughout the site.
The hundreds of Case knives now being offered by Case Authorized Dealers are grouped on the website according to type of manufacture: Standard products, promotional products, licensed products, and commemoratives and collectables. Users can also browse knives by the type of blade steel. Additionally, every knife on the Case site can now be viewed in larger sizes and at a higher resolution than was formerly offered. A new “Special Programs” section explains Case’s special merchandising programs in detail: XX Vault, Rare Finds, XX Limited Edition, Pocket Worn®, XX Select, Case and Tony Bose collaborations, and Case’s corporate gift programs. Finally, Case collectors will find production checklists for specially-featured patterns.
Consumers will find several self-service and support options available on-line, including an interactive “Frequently Asked Questions” section and a timeline-based slide show which chronicles the various tang stamps used on Case knives throughout the company’s 122 year-old history.
Fred Feightner, Consumer Marketing and Communications Manager, credits Michael Granger, the company’s Web Marketing Coordinator, with implementing the redesign’s look and feel. “Mike’s work in the redesign of W.R. Case’s website not only gives our web visitors a richer experience, it sets a new standard for our industry and lays the foundation for future integration of newer applications and technologies.”

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