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“Avoid flagged terms like ‘knife,’ ‘blade,’ or ‘weapon,’ and instead use neutral or creative alternatives such as ‘tool,’ ‘craft,’ or ‘functional art,’” ABS master smith Neels van den Berg advised. His elegant damascus ring dagger features mammoth ivory scales and a bronze guard. Overall length: 17.1 inches. (BladeGallery.com knife image; image of van den Berg by Chris Wellhausen)

How To: Marketing Knives On Social Media

How to get the most from your knives on social media platforms.
Promoted with an inaugural theme by Emerson Knives Inc., the company’s All American utility folder will be out soon if it’s not already by the time you read these lines. It will come in both “A” and “B” (bowie) blades and various handle colors. Blade lengths and steel: 3.7 inches and 154CM stainless. In a Stars and Stripes motif, the handles are G-10 in options of black, gray, tan and OD. Closed lengths: 5 inches. MSRPs: $280 in black and $310 for the colored handle versions. (Emerson Knives Inc., image)

Roadblocks to U.S. Knife Manufacture

Leading domestic factory companies outline barriers to producing knives in America.
Mike Jeffries of 2 Birds Metal Works ventured into a cowboy fighter that was well received at BLADE Show 2017.

Marketing For Knifemakers: Do You Need A Website?

In a recent Facebook post, Mike Jeffries of 2 Birds Metal Works asked fellow knifemakers if they had a website, if it was worth...
The Recurve Patella uses Voodoo Resin scales in Honeycomb Red.

Dropout Knifemaker Is A Master Of Marketing

Brent Vaccaro of Black Widow Knifeworks & Tactical Gear attended high school in New Jersey where he was born and raised. He excelled in...
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