The BLADE Blog w/Steve Shackleford

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Top 11 Self Knife Promoters

 

 

The Spyderco Caly 3 (above) features a blade of ZDP-189 stainless and a carbon fiber handle. For info on how to buy one, click here.

 

 

THE CUTLERY INDUSTRY OFFERS MANY GREAT FACTORY KNIVES, but not all the companies who sell them promote them effectively. On the other hand are those who do. My top 11 list* of those who do it best follows.

 

No. 1: Spyderco. Spyderco’s catalog excels in content and looks. The company has a comprehensive website with high-resolution, easily downloadable images for media use, runs colorful, creative ads, and even has a professional calendar illustrated with a Spyderco knife for each month. The company exhibits at most high-profile knife shows, has a solid Internet knife discussion forum presence, and curries an outstanding stable of collaborative makers who are Spyderco ambassadors by proxy.

 

No. 2: SOG Specialty Knives. Any company that gets R. Lee “The Gunny” Ermey to plug its knives through ads, appearances at knife shows and elsewhere gets my vote. SOG exhibits at many high-profile knife shows, has a professional catalog and supplies the media with high-resolution images of its knives.

 

No. 3: A.G. Russell Knives. Blade Magazine Cutlery Hall-Of-Fame© member A.G. Russell is nothing if not a master self-promoter, and his company has it all in terms of great catalogs updated and mailed on a semi-annual basis, an informative website, professional ads, a healthy Internet knife discussion forum presence—and its own annual knife show to boot.

 

No. 4: Cold Steel. Cold Steel’s catalog is very well done and mailed to customers on a regular basis, with seasonal updates. The company is a master of “promotion in motion”—that is, it offers a number of CDs that show Cold Steel knives being used. The company’s website is outstanding, with high-resolution, easily downloadable images for media use.

 

No. 5: Buck. Buck recently signed Haley Heath of the “Family Traditions with Haley Heath” program on the Sportsman Channel to have her own line of Buck hunting knives. Buck has a comprehensive catalog and offers high-resolution images for media use. It excels at sending e-mails on the latest in its knives and other company initiatives. It exhibits at most high-profile knife shows and benefits from the goodwill and publicity generated by the Buck Collectors Club.

 

No. 6: Benchmade. A top-notch catalog, a complete media supply of outstanding high-resolution images, a steady stream of e-mail updates on company doings, an impressive array of collaborative makers who promote the company line by osmosis, a presence at most major knife shows, and effective use of such celebrities as Michael Waddell and the Bone Collector line make Benchmade a prime-time self-promotion player.

 

No. 7: Case. A great catalog, intuitive use of such American icons as John Wayne, Johnny Cash and celebrities that have included Blake Shelton and others on company knife lines, providing high-resolution images of its knives to the media, an “American heartland” approach to ad content and design, exhibiting at most high-profile knife shows and more all guarantee Case a top spot in the self-promotion sweepstakes. Plus, the Case Collectors Club adds its 19,000 members to the mix.

 

No. 8: Columbia River Knife & Tool. CRKT’s catalog is right up there with Cold Steel’s and Spyderco’s. CRKT offers high-resolution images, including great close-ups of specific knife features, for media use. It exhibits at most high-profile knife shows, and its vast stable of collaborating knifemakers serves as a P.R. agency in and of itself.

 

No. 9: Boker. Another of the companies with a great catalog, Boker supplies a comprehensive array of high-resolution images of its complete knife line to the media. Like CRKT, Boker has a vast fleet of collaborating makers who no doubt spread the good word of their designs for Boker as well. It exhibits at most major knife shows.

 

No. 10: William Henry Studio. William Henry recognizes the value of celebrities to promote its knives (i.e., actor Joe “Pants” Pantoliano’s appearance at the 2009 BLADE Show). It offered a William Henry knife valued at $10,000 to celebrate the 30th Annual BLADE Show and gave it away at last year’s show, creating mini-membership drives for Knife Rights, the American Knife & Tool Institute and the Custom Knife Collectors Association in the process. In other words, William Henry’s good P.R. for others was also good P.R. for William Henry. The company offers elegant ads, too.

 

No. 11: Gerber. Two words: Bear Grylls. Gerber has a nice catalog and supplies high-resolution images of its knives to the media, but it is the Bear Man that puts it on this list.

 

*The list rates the companies’ promotional ability only, not the quality of the knives. However, “perception is reality,” and effective self-promotion influences many people’s opinions of knife quality, whether it is an accurate barometer of quality or not.

 

For more on the latest knives, knife legislation, knifemaking instruction, knife trends, knifemakers, what knives to buy and where and much more, subscribe to BLADE Magazine, the World’s No. 1 Knife Publication. For subscription information click on http://www.shopblade.com/product/blade-magazine-one-year-subscripti…?r+ssfb043012#BL1SU.


Knife Of The Day XVI: Seber Drop Point

Our “Knife Of The Day” for Feb. 8 is the Seber Drop Point Model RK1150CP.

    Featuring a 3-inch serrated blade of 8Cr13MoV stainless steel and a G-10 handle, the knife offers up the Rotation-Loc, a ratcheting-type mechanism that enables the blade to lock open at a variety of different angles. There’s really nothing else quite like the mechanism among folding knives.

    Weight: 7 ounces. Closed length: 4.5 inches. Your price at ShopBlade: $39.99.

For more information click on http://www.shopblade.com/product/drop-point-knife-rk1150cp/?r+ssfb020812#X3930

Another First for Forged In Fire

Forged In Fire and the BLADE Magazine Publisher's Award.
Forged In Fire made a different kind of history when it won the BLADE Magazine 2016 Publisher’s Award. (Miller Mobley/HISTORY)

When Forged In Fire won the BLADE Magazine 2016 Publisher’s Award during this year’s BLADE Show, it was the first time a television program of any kind was recognized by BLADE® Magazine in such a manner. Selected by the BLADE staff, the Publisher’s Award honors a person or organization that has furthered the knife community in a fashion that bodes well for the future of that community, both inside and out. Forged In Fire on History answers that requirement—and then some.

It’s rare that knifemaking of any type is given the high-profile exposure of television coverage, much less a weekly program of its own. However, Forged in Fire has done just that and much more. Those who watch it are familiar with the group of bladesmiths it gathers each week, each group different from the last, with the bladesmith in each charged with forging a knife—often in a very exotic style—in a stated time limit under the watchful gaze of a panel of judges and millions of TV viewers. Meanwhile, the winner of each episode earns a grand prize of $10,000.

As with most high-profile endeavors, there are those who criticize the program for portraying knives in a so-called negative way and creating an atmosphere that is not conducive to making the best knife possible—but then making the best knife possible is not necessarily the goal. The goals include to demonstrate not only how tough it can be to make a quality knife under a short deadline but also to entertain—and Forged in Fire does that quite well. Meanwhile, bladesmiths, knifemakers and the knife industry in general are getting more exposure before more people than ever before. And that is a great thing.

Now on the cusp of entering its third season, Forged In Fire will have a different look with ABS master smith Jason Knight filling in for ABS master smith J. Neilson. We fully expect the show to enjoy yet another banner season, and for bladesmithing and the knife community in general to continue to benefit from the unprecedented exposure such a TV show brings to knives the world over.


Want to Get Started in Knifemaking?

Best books for beginner knifemakersFor those new to knifemaking, BLADE put together a special collection just for those starting out. The Complete Knifemaking Collection gathers great knifemaking books and tutorials to get you up to speed in no time. The price is unbeatable, too.

Order the Complete Knifemaking Collection from ShopBlade.com.

Custom Pocket Clips: Sal’s Pals

Zieba's rose gold clips
The serpentine titanium clips on Michael Zieba’s folders are finished in rose gold. (PointSeven image)
Butch Ball's damascus trailing point clips.
Damascus trailing-point clips adorn Butch Ball’s pearl folders. (PointSeven image)

 

C15 with pocket clip
Spyderco’s first factory/custom collaboration, the C15 designed by Bob Terzuola, sported a pocket clip.
short skeletonized clip
A short, skeletonized clip distinguishes Lucas Burnley’s Asian folder. (PointSeven image)

Custom knifemakers seem to introduce most knife innovations, which are then emulated by factory knife companies. Not so with custom pocket clips. BLADE Magazine Cutlery Hall-Of-Fame© member Sal Glesser popularized knives with pocket clips in his Spyderco production line, and custom knifemakers took their cue from him. As a result, today’s custom pocket clips might well be called “Sal’s Pals.”

mokuti pocket clip
Craig Camerer employs mokuti for the long, curved clip on his folder. (PointSeven image)

Celebrating its 40th anniversary this year, Spyderco offered its first knife with a pocket clip—and also the company’s trademarked blade opening hole—in 1981 when it introduced the Worker model. Spyderco also popularized serrations on sporting folding knives.

The fact that custom knifemakers adopted the pocket clip, as did factory knife companies everywhere, should come as no surprise. For one thing, the clip’s abilities to attach a closed folding knife to the lip of your pocket rather than having the knife bang around in the bottom of it with car keys, coins, etc., and to make it much easier to retrieve are eminently practical. In addition, Spyderco has offered many factory/custom collaborations—knives designed by custom knifemakers and then reproduced by a company, in this case Spyderco. The first of these was in the early 1990s—the C15 designed by Bob Terzuola, which, of course, also had the blade hole and a pocket clip.

Today’s custom versions of the pocket clip run the gamut, including long ones, short ones, tall ones, round, anodized ones, rose gold ones and more.

For instance, Michael Zieba won Best New Maker at the 2016 BLADE Show for his S2 standard and mini models with serpentine titanium pocket clips finished in rose gold.

Short, cross-hatched clip
Ken Onion’s folders have a short, cross-hatched pocket clip. (PointSeven image)

On the other end of the scale is Lucas Burnley’s Asian-style folder with a very short skeletonized clip, while Butch Ball offers trailing-point damascus clips on his pearl-handle folders. Craig Camerer presents a long, curved clip in mokuti on his damascus folding knife, while Cutlery Hall-Of-Fame member Ken Onion opts for a short, cross-hatched clip on one style of his folders.

These are but a few of today’s custom knifemakers who took their cue from Sal Glesser and his utilitarian pocket clip. Hey, if you’re going to emulate someone, emulate the best.

 

 

 

 


Don’t Miss Knives 2017, the World’s Greatest Knife Book

Best price best knife book about knivesThe best knives in the world can only be found in the greatest knife book on the planet. Put your order in for Knives 2017 and look forward to gorgeous full-color photos of custom knives, in-depth articles and profiles of the hottest knives from the best ‘makers.

Order Knives 2017 from ShopBlade.com for the best price anywhere.

Knife Of The Day XIV: Durvyn Howard


Our Knife Of The Day—make that KNIVES of the day—are these sexy little beauties by Durvyn Howard in gold-lip mother-of-pearl. For more information on these knives, contact purveyor David Hodge of Miami Nice Knife at [email protected]. Howard’s contact info: 4220 McLain St. S., Hokes Bluff, AL 35903 256-492-5720, cell 256-504-1853.


For more on the latest knives, knife legislation, knifemaking instruction, knife trends, knifemakers, what knives to buy and where, and much more, subscribe to BLADE® Magazine, the World’s No. 1 Knife Publication. For subscription information click on http://www.shopblade.com/product/blade-magazine-one-year-subscripti…?r+ssfb120112#BL1SU

National Fraud Week: Fight Fake Knives

Counterfeit knives
True counterfeit knives are those that not only copy the original in terms of every one of the knife’s features and markings, but also in every detail of the knife’s packaging as well, such as here on the CRKT M16-14. The authentic one is at left, the counterfeit at right.
Counterfeit knives
Counterfeiters marked their counterfeit (right) of an authentic Strider fixed blade (left) “Strider,” but from there it becomes obvious the counterfeit is not legitimate. Note the counterfeit’s incorrect dimensions, inaccurate blade grind, finish and length of clip, miniscule sawteeth and sharp corners where they should not be, as well as the shoddy workmanship of the green sheath.
counterfeit knives
The Microtech knife box above with a pinkish hue is a counterfeit. The authentic box at left is outfitted with a unique serialized barcode and also a “claw” watermark to help identify the authentic packaging.
Counterfeit knives
The authentic Microtech packaging is black and has the unique serialized bar code.
counterfeit knives
Another indication of authenticity on the Microtech product box is the special Stars ‘n Stripes “claw” watermark.

Fake knives—better known as counterfeit knives—are a worldwide problem that needs everyone concerned to pay attention, and National Fraud Awareness Week Nov. 12-18 is a good time to sit up and take notice.

Factory knife companies are especially prone to having their knives counterfeited by nefarious operations, the latter usually based overseas. The American Knife & Tool Institute has a dedicated program tailored to fight the plague of fake knives, and other cutlery companies such as BrowningCRKT, Cold Steel, Chris Reeve Knives, Knifeart and others have websites that address the scourge.

What can you do? Visit the above sites and others and familiarize yourself with the situation concerning counterfeits of those companies’ knives. While some custom knives are victims of counterfeits as well, it’s largely the factory guys that are targeted simply because their knives are recognized by many and sold on a much larger scale than custom knives, and can earn the counterfeiters much more illicit money as a result.

One thing to keep in mind is exactly what is meant here by counterfeit knife. We are not talking about design features, designs, etc., that are “knocked off” without the original maker/designer’s OK or approval. That is another matter entirely. There are some instances of where knockoffs are done and the parties involved eventually wind up in court to settle the issue. If the matter cannot be resolved otherwise, the original designer ultimately may have to prove that the design feature, design, etc., is his or hers exclusively, it has not appeared on another knife before, etc. As you can imagine, since knives have been around since the dawn of humanity, such a thing many times can be very difficult to prove. However, again, knockoffs are not the issue here.

The issue here is a counterfeit knife in which the counterfeiter has copied everything in question about the knife, from the knife’s exact features, blade stamp and even the product box in which the knife is packaged. The product box even will illegally sport the knife and company’s name, the company’s address, etc. Then, when the unsuspecting buyer purchases the fake knives and sends them to the company about a warranty issue, the company in question has the unsavory duty of telling the buyer that he or she has been duped by counterfeits, and the company cannot honor the warranty. The buyer is then stuck with worthless fake knives.

Some of the counterfeits are easy to identify because they are shoddily done. Others, however, are not as easy to spot. It’s a growing problem, one that knife companies and knife enthusiasts everywhere—including you—must continue to deal with and be vigilant about. For more information look for Daniel Jackson’s story on counterfeit knives in the January 2018 BLADE®, on newsstands Dec. 26.

BLADE Show Names Top Knives

BLADECOLLECTORFULLGet a free digital issue of BLADE when you enter your e-mail in the box below. You’ll also be signed up to receive e-newsletters full of knife news, tips and features from BLADE and partners.

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The Blade Magazine 2013 Best Buy Of The Year is the CRKT Endorser, named during the 2013 BLADE Show. (CRKT photo)
The CRKT Endorser took home the BLADE Magazine 2013 Best Buy Of The Year Award at the 2013 BLADE Show. (CRKT photo).

The world’s top knives were recognized during the BLADE Show & Living Ready Expo (www.bladeshow.com) May 31-June 2 at the Cobb Galleria Centre in Atlanta.

The leading factory knives were honored with the BLADE Magazine 2013 Knife-Of-The-Year® Awards, while the world’s pre-eminent custom knives were named in the show’s custom knife judging competition.

All entrants in the Knife-Of-The-Year and custom knife judging competitions were rated on a number of factors, including utility, design, creativity, materials, aesthetics, feel and other traits.

Announced Saturday night at the BLADE Magazine Awards Banquet in the Cobb Galleria, honors in 13 different Knife-Of-The-Year categories included 10 knives and one knife accessory. Two awards also went to individuals for special achievement in the knife industry. The categories and winners:

•Overall Knife Of The Year®: Zero Tolerance 0454;

•American-Made Knife Of The Year®: Hogue Elishewitz EX-04;

•Imported Knife Of The Year®: Fox Knives Modras;

•Most Innovative American Design: Microtech D.O.C. Kill Switch;

•Most Innovative Imported Design: CRKT Ken Onion Swindle;

•Best Buy Of The Year: CRKT Endorser;

•Kitchen Knife Of The Year®: Ken Onion Chef Works;

•Investor/Collector Knife Of The Year®: Pro-Tech Newport;

•Knife Collaboration Of The Year®: Microtech Mick Strider;

•Manufacturing Quality Award: Chris Reeve Knives;

•Accessory Of The Year: CRKT Onion Survival Para-saw;

•Industry Achievement Award: American Bladesmith Society (ABS) master smith Joe Keeslar for introducing  the ABS and modern bladesmithing to France through annual workshops, as well as teaching bladesmithing in the USA via seminars and his books, for his award-winning knives, and for his leadership via several terms on the ABS Board Of Directors and as chairman of the ABS; and, finally:

•Publisher’s Award: Joyce Laituri, marketing manager of Spyderco, for almost two decades of setting the standard for how to best promote and publicize a knife company’s knives—in this case, those of Spyderco. Her ability to work with the media in terms of providing Spyderco knives, knife imagery, knife information and other materials has been a model for all others in public relations to emulate. No one has done it better.

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