Tyrell Johnson has always been interested in knives and firearms, and two-plus years ago he decided to take a knifemaking class at Montgomery Community College in North Carolina. “As my wife can attest, I’ve had many hobbies in my life, but knifemaking immediately struck a chord with me,” he commented. “I knew right away that this was what I was meant to do, and I’ve been making knives ever since. I eat, drink and sleep knives.” Travis Daniels, of TED Knives, has been a helpful mentor to him. Tyrell does both stock removal and forging, and especially enjoys forging brut de forges.
Tyrell Johnson is a relative newcomer to knifemaking, but he loves both forging and stock removal. His 5-year plan is to retire and devote himself full-time to knifemaking.
Tyrell currently works full time as a waste treatment plant operator, but in five years he expect to retire and focus fully on knifemaking.
• Best-selling knife patterns: drop-point hunters, kitchen and filet knives
• Preferred blade steels: W2, 1084, 1095. “I love carbon steel. It has a great history and the keeness of the edge is hard to beat,” Tyrell noted.
• Blade grinds: hollow for slicing, flat for durability
• How he tests his knives: cutting paper, shaving hair, chopping wood
• Favorite handle materials: Micarta, exotic woods, burl wood, resins—“I love working with the scales produced by J Hue Customs by Tim Kipps,” Tyrell added.
• Price range: $150-$350
• Knife shows he attends: BLADE Show
• Member of: North Carolina Custom Knifemakers Guild, American Bladesmith Society
Tyrell hand-makes all his sheaths from premium 8-ounce leather or Kydex.
This brut de forge has a 4.25-inch hollow-ground blade forged out of 1084 carbon steel. The scales are fashioned from desert ironwood. The overall length is 8.5 inches. Maker’s list price: $275 with leather sheath. Contacts listed at the bottom of this article.Tyrell Johnson and his wife, Lisa, sneak away for some trout fishing.Tyrell Johnson’s cleaver has a 6-inch edge on a 3-inch wide 1095 carbon steel blade. The resin-breech wood scales were made by J. Hue Customs. The cleaver is 10.5 inches overall. Maker’s list price: $225-$250. Contacts listed at the bottom of this article.Tyrell made some san mai steel, sandwiching 1084 with mild steel. He wanted to try out his new tire hammer.Tyrell Johnson forge-welds some cable-pattern steel in his North Carolina shop.
Tyrell made a combat knife for the North Carolina Custom Knifemakers Guild’s cutting competition last spring. The knife could not be longer than 15.5 inches overall with a maximum blade length of 10 inches. At least one visible pin had to pass through the handle, a tang was required and the knife had to have a lanyard hole with wrist lanyard and be accompanied by a sheath and zippered pouch.
This Tyrell Johnson Knives’ Fighter was made using 1084 steel. The knife was 15 inches overall with a 9.75-inch blade. Tyrell used ambrosia maple burl for the handle. The sheath was 8-ounce premium leather with eastern North Carolina copperhead skin inset. “I personally harvested and processed” the snakeskin, Tyrell explained. Travis Daniels taught Tyrell how to make his own sheaths.
Contact Tyrell Johnson, 252-341-4791, [email protected], on Facebook at Tyrell Johnson and on Instagram @Tyrell_Johnson_Knives
A Digital Subscription to BLADE Is The Answer
You can read your digital issues of BLADE Magazine anywhere you have your phone, tablet or computer, and there’s no need to find storage for all your old issues.
If piling-up issues of magazines seems like a waste to you… If you feel like you don’t have time to read a magazine… If you like the stories we offer in BLADE, but want a more economical option, then a digital subscription is the answer. An annual subscription to BLADE is $17.98, $4 off the print price.
It makes sense that pumpkin spice marketers would want to find ways to push a product that only got used once or twice a year in one or two pumpkin pies. Now, of course, it’s a running joke that there’s pumpkin spice in everything from dog treats to breakfast cereals. Some long for the days when only pumpkin-spiced candles and lattes accosted their sensibilities, others look forward to seasonal yogurts, beers and Oreos. While we’re in the full swing of fall, deer season and stocking up on pumpkin spice M&Ms for Halloween, why shouldn’t we celebrate pumpkin-spiced custom knives?
The pumpkin in this knife’s G10 handle is tempered with black, but you’ll still be able to find it if you drop it in the leaves while dressing a deer.
This APEX has a 3 7/8-inch freehand flat-ground blade made of D2 steel with a darkened stonewashed finish. The handle is made with Fluted Orange/Black G10. Maker’s list price: $230 including handmade cross-draw leather sheath and free sharpening for life. Contact Alex Smith, Smith & Sons Knife Co., 874 N. Beglis Pkwy, Sulphur, LA 70663; 337-527-6468, [email protected], on Facebook: at Smith & Sons Knife Company, on Instagram @smith_and_sons_knives and on Twitter @SmithnSonsKnfCo.
2. Go bold! There’s no need to hide your love of spicy pumpkin with this mini skinner or everyday carry knife.
The Critter Harpoon works as either an everyday carry or small skinner. It has a 3-inch flat-ground blade made of CPM 154 steel with a bright satin finish. The Orange G10 handle has black liners. Overall length is 6.75 inches. Maker’s list price: $360 including sheath made in-house. Contact Daniel Pica at 919-542-2335, [email protected], www.screechowlknives.com and on Facebook at Screech Owl Knives.
3. The pumpkin in this handle is subdued by the black in scales made by 8th Dimension Concepts.
This piece by Randy Madan has a 4.5-inch flat-ground blade made out of 1095 steel by Aldo Bruno at New Jersey Steel Baron. The overall length is 9 inches. The scales were created by 8th Dimension Concepts. Flat grind. Maker’s list price: $200-plus. Randy Madan, Patriot Horde Knives at 760-885-9370, [email protected], on Facebook at Patriot Horde Knives.
4. The striking contrast in this pumpkin and maple handle was created by Tim Kipps of J. Hue Customs. He calls it Magma color. By whatever name, it’s smashing.
This Bushie by U.S. Air Force veteran Bill Dudek has a 4.5-inch Scandi-ground blade made of 1095 carbon steel with a satin finish. The handle was fashioned from a Deadwood blank that Tim Kipps of J. Hue Customs made by clear-casting stabilized maple burl in his Magma color. Overall length is 9.5 inches. Maker’s list price: $150. Contact Bill Dudek, A Better Edge, 845-430-3406, [email protected].
5. A pop of pumpkin is all that’s needed on this handle scale made by Voodoo Resins.
The Carnage tanto has a 4-inch flat-ground blade of CPM S30V steel, stone-washed with a Black Widow etch. Overall length is 8 inches. The handle is a Voodoo Resins Black Honeycomb and Orange resin. Maker’s list price: $380-$400. Contact Brent Vaccaro at [email protected], 908-328-2049, on Facebook at Black Widow Knifeworks & Tactical Gear and on Instagram @blackwidowknifeworks.
6. Pumpkin is just one of the orangey colors in Beyond Wood Products’ Firey Labyrinth scales.
The Cruiser has a 3.25-inch blade of satin-finished Elmax steel. It has a compound, hollow ground with a flat-ground tip and swedge. The scales are Beyond Wood Products’ Fiery Labyrinth. Fittings are removable and stainless steel for easy cleaning. Overall length: 9.75 inches. Maker’s list price: $275 with caiman tail pancake sheath. Contact Tyler Freund. Freund’s Custom Knives, 1755 Madison 541, Ironton, MO 63650; 573-366-3906, [email protected] and on Instagram @freunds_customs.
7. Buckeye burl was used by the maker to create this natural-shaded pumpkin, green and maroon handle.
Jason Batdorf made this Delaney drop-point with a 4-inch flat-ground blade of 1095 steel with hamon. The maker-made handle is stabilized and died buckeye burl. Overall length is 8 inches. Maker’s list price: $250. Contact Jason Batdorf, Delaney Knives, 419-583-7238 and on Facebook at Delaney Knives.
8. It’s a spice; not a whole meal!
Bobby Toerck’s drop-point skinner has a 4.5-inch flat-ground blade of pattern-welded steel from Alabama Damascus Steel. The handle is made of bastogne walnut and spalted curly maple by Terry Dunn with black and orange G10 spacers. Overall length is 10 inches. Maker’s list price: $500. Contact Bobby Toerck at T4 Custom Knives, 903-812-1173, [email protected] and on Facebook at T4 Custom Knives.
9. Pumpkin is an ideal accent for black in this combined G10 handle.
Devin Bliss’ modified boar skinner has a 4.25-inch hollow-ground blade of S35VN steel. The overall length is 9.25 inches. The bolster and pins are 416 stainless steel. The handle is Orange and Black G10. Maker’s list price: $500 with Kydex sheath. Contact Devin Bliss at DB Custom Knives, 903-769-2051 [email protected] and on Facebook at DB Custom Knives.
10. Who says a spice can’t be the whole meal?
Jason Wilder’s Micro Cutlass has a 2.75-inch flat-ground blade made out of 52100 steel with a textured finish. The handle scales are Orange G10 with carbon fiber fittings. The overall length is 6.75 inches. Maker’s list price: $150. Contact Jason Wilder 254-243-0338, [email protected], www.wilderforgeknives.com and on Facebook at Wilder Forge.
A Digital Subscription To BLADE Is The Answer
You can read your digital issues of BLADE Magazine anywhere you have your phone, tablet or computer, and there’s no need to find storage for all your old issues.
If piling-up issues of magazines seems like a waste to you… If you feel like you don’t have time to read a magazine… If you like the stories we offer in BLADE, but want a more economical option, then a digital subscription is the answer. An annual subscription to BLADE is $17.98, $4 off the print price.
Mike MacInnes of Holland, Michigan, remembers his first two knives, both given to him by his dad. The first was a Buck 110 clone and the second was a Solingen hunting knife. Mike has been involved with black powder rifle hunting and gunsmithing all his life.
Mike MacInnes is a part-time bladesmith. He only makes, and therefore sells, the kinds of knives he likes to make, one of the joys of keeping making as a hobby while he holds on to his day job as a vending route supervisor in Michigan.
In 2012 he wanted to donate a knife for an auction to benefit the Michigan State Muzzle Loading Association. He called his friend Al Englsman and asked if he would help him make a Scagel-style knife. He enjoyed making the first one so much it lead to others. He advanced quickly, probably because his work on rifles aided his craftsmanship.
Betty is a mountain cur, dogs specifically bred to trail and tree small game or hunt and bay larger quarry.
Mike had met Al, who is a breeder of Mountain Cur, when he went to buy his squirrel-hunting dog, Betty.
Mike MacInnes and his wife, Erin, sometimes get out to Holland State Park in Holland, Michigan. The lighthouse in the background is called Big Red.
Mike is a route supervisor for a vending machine company by day, but loves his hobby. He only sells what he likes to make. He’s grateful for the influences of Bill Binky growing up, Marv Palmer and Joe Valentin. He lives near Lake Michigan with his wife, Erin, and their two children.
Best-selling knife patterns: full-tang hunter with 3- to 4-inch blade; hidden-tang drop-point hunter with 4- to 5-inch blade
Favorite blade steels: 1080; 5160
Blade grind: full flat
How he tests his knives: slice paper, shave hair, cut phone books, chop wood
Knife shows he attends: Badger Knife Club Knife Show
Facebook Groups he participates in: The Real Knife Makers of America, Knife Gods, Blade Smithing World
This 4 ¾-inch drop-point hunter was forged from 1080 steel. Handle is made of oak burl with black fiberboard liners. Overall length is 8 ½ inches. Pins are brass. Price is $175-$450.
Mike’s isn’t taking any more orders until he catches up on the orders he’s taken and finishes knives for upcoming shows. Follow him on Facebook though for updates on peeks at works-in-progress and finished pieces.
This hunter has a 3.25-inch blade forged from 1080 carbon steel. Its handle scales are made from bocote wood. The pins are brass. Maker’s list price: $185. Contacts listed at the bottom of this article.This Mike MacInnes piece was forged from 1080 carbon steel. The blade is 4 inches long with an overall length of 8.25 inches. “The handle is made of some of the nicest walnut that was even harvested here in Michigan,” Mike declared. The shape of the handle is a little thicker in the butt than he normally makes, but it felt so good he will probably do more in that style. The guard was forged from 416 stainless steel with a matching pin. The sheath was hand-stitched and -tooled by Mike. Maker’s list price: $350. Contacts listed at the bottom of this article.
You can read your digital issues of BLADE Magazine anywhere you have your phone, tablet or computer, and there’s no need to find storage for all your old issues.
If piling-up issues of magazines seems like a waste to you… If you feel like you don’t have time to read a magazine… If you like the stories we offer in BLADE, but want a more economical option, then a digital subscription is the answer. An annual subscription to BLADE is $17.98, $4 off the print price.
In a recent Facebook post, Mike Jeffries of 2 Birds Metal Works asked fellow knifemakers if they had a website, if it was worth the time and money to set up and maintain and how they approached it. He often throws out marketing-related topics for discussion. If you’ve followed any of those threads, you’ve already picked up some digital marketing tips from fellow makers. So, with Mike’s permission, our first in a series of Marketing For Knifemakers articles will delve into some of the feedback he received, assess some statistics and provide examples of custom knifemaker websites. Obviously, if you are an uber-successful full-time knifemaker, you can stop reading, unless you want to reach a still wider audience. This article, though, is aimed at those on the cusp of going larger or full-time with their craft. So, knifemakers: Do you need a website?
Experiment. Do a search for “custom knifemaker.” The first one to come up is Dark Timber Custom Knives, run by Peter Kohler. Why? A blog, and most of the photos are labeled. There needs to be content that bots can search through.
We’ll save whether you should go the do-it-yourself route or hire a pro for another time. We simply want to determine if a website is worth your time, money and effort at this point in your knifemaking career.
What Are Your Knifemaking Goals?
Are You A Hobbyist Or Part-Timer?
There is no shame in continuing to improve your craftsmanship, loving the journey and decidedly not going forward with a website. Continue to learn with each knife, sell a few to keep yourself in supplies and follow along with the community to stay up on industry news. Facebook (FB) and Instagram (IG) are all you really need.
Is Knifemaking Your Calling?
If you’re “arrived,” you already have a website and you can stop reading, unless you want a few tips on maximizing your customer base. If you’re striving to reach higher rungs on the artisan ladder, focus on bettering each knife, learning from mentors and obtaining your journeyman smith rating if you forge. You can either start a website or wait. Once you think, and your peers confirm, that you’ve hit your knifemaking stride, though, you will definitely need a website. You will also need to tailor that site to reach the public you set out to attract.
Bob Kramer of Kramer Knives maintains a website that reflects his appreciation of metallurgy and how it contribute to his “effortless art.” A website is an “experience” that should reflect the maker’s philosophy, style, story. Kramer’s does all that, which is why he come up third in a search for “custom knifemaker,” right after Arizona Custom Knives.
Are You Actively Growing Your Business?
You’re comfortable with your style and level of craft. You’re 100 percent committed to knifemaking as a full-time trade. You’re making money at it. You may be maxed out, or you may go through times of feast and famine. You, perhaps more urgently than other custom knifemakers, could benefit from a website sooner rather than later.
Whom Do You Want To Reach?
Honestly assess your style of knives and ask yourself who would be interested in your work? That can be a distasteful question when you solely want to focus on your art, but it’s not just about selling knives. It’s about tapping into the community that will be assessing and judging your pieces.
Kyle Royer Knives‘ website is full of professional photos by Caleb Royer and every single one of them includes full specs. Kyle is an American Bladesmith Society master smith. He was 23 when he wrote his About page. He’s 27 now. Is it perfectly grammatically correct? No. Is it genuine and true to him and his knifemaking journey? You bet. Your knives need to be perfect, not your writing. Write as you would speak.
The Collector
If your folders are carried in a velvet pouch or arranged on a display shelf, a website, of course, is essential. You already know this. You’re spending the majority of your time in your shop or socializing with your clientele in the normal course of living your life. However, “owning” your name may not be enough in a waning high-end knife market. Is your site attracting the gentleman who wants something to go with his watch, the art collector who may be looking for a new-to-him art to explore, or neither. We’ll be exploring more about best practices for your site in an upcoming Marketing For Knifemaker’s article.
The Brotherhood
If you’re making tactical knives for the military, for law enforcement or for civilian self-defense, then you need a website, period. This category also includes trainers and balisongs for combatives instructors and practitioners.
Dawson Knives comes up fifth in a “custom knifemaker” online search. This site is both exquisite art and an homage to the military. However, it’s high ranking is due in no small part to its depth. Check out its active blog, The Daily Grind.
The Outdoorsman
If you’re making knives and tools for bushcrafting, camping, hunting, fishing or survival, you, too, need a website. Obviously, there is crossover in these categories. Your Rambo-esk survival knife may be totally tacticool, so you’ll want to appeal to The Brotherhood as well as The Outdoorsman.
The Everyman
The everyman carries a knife for everyday chores, or keeps one in her purse, or has a few in a kitchen “junk” drawer. You absolutely need a website to reach this person.
The Cook
How can you convince people who cook that you can make a knife that will perform as well as an expensive classic, but in a color other than black? Answer: a website.
How Do People Find You?
Word Of Mouth
There’s still 30 percent of the adult US population (250 million) that is not online. That’s where you stake your name on the quality of your product and never let it out your door if you’re not 100 percent sure of it.
You also learn to ask. You ask your happy customers to write reviews for you. You ask your less-than-happy customer to honestly share his disappointment and how you went above and beyond to not only make it right, but make it better than all right. You ask fans to tell their friends about you. You ask them to share your posts.
Article Appearance
Print publishing is indeed on the decline, but digital publishing is coming into its own. Articles in which your work is included can give you a boost in search engine optimization because it’s packaged with over 300 words and includes links, images and video—all things that help rank that article, and thereby your knife images, higher.
Social Media
If you’re on the cusp of growing larger, you undoubtedly have social media well underway. We’ll be doing articles on each platform and how you can best maximize it to get your type of knives in front of a broader audience.
Online Search
This is where we want to focus. In order to meet new customers where they are, you must put yourself in their shoes. Sit down at the computer and think like a non-knifemaker. That can be a challenge. By focusing on Facebook and Instagram, knifemakers are talking to each other and customers who already know them. There is so much overlap that the circle of influence has shrunk to solely each other and fans. Fellow knifemakers are the best source of cheerleading, constructive guidance and fellowship, but they can’t help you reach those outside the knife industry.
Mike Jeffries of 2 Birds Metal Works in Louisville, Kentucky, will often throw out marketing questions for knifemakers on Facebook. Some of the feedback he receives is invaluable, though you should always verify current marketing practices because things change quickly in the digital marketplace.
Make a list of the things that people might type into a search engine to find you. Enlist a non-knifemaker’s input if necessary. Let’s use 2 Birds Metal Works as an example. Mike makes knives to handle your cutting needs “from kitchen to camp.” So, his aim will be to attract the The Outdoorsman and The Cook. Except for current customers and fellow makers, people know neither “Mike Jeffries” nor “2 Birds Metal Works,” so what might they enter to stumble upon Mike’s work.
Mike Jeffries’ chef knife has a 7-inch AEB-L stainless blade with a Vintage Blue Westinghouse Micarta handle with Shadetree Emerald Burlap bolsters. The signature pins are made of copper. The overall length is just under 12 inches. Maker’s list price: $300-$380. Contact Mike Jeffries, 2 Birds Metal Works, [email protected], 502-592-4240, on Facebook at 2 Birds Metal Works & Mike Jeffries Knives.
As clumsy as that sounds, that’s what you want to have happen. Mike offers a chef knife with a teal blue and lime green handle. Let’s say a woman is searching for a housewarming gift for her sister, whose favorite color combination is teal and lime. She types in “teal and lime gift.” That’s it. Nothing about knives in the equation. If Mike has written a full caption to go with an image of his knife on his website along with the suggestion that it makes a nice gift, he has just increased the chances of his site coming up in a search. If he also describes in a blog post how he made this knife and covers his reasoning behind his color choices as well as all his other creative decisions, he’s gone even farther to ensure his site has a chance of coming up on a vague search like in our example.
Is it foolproof? Of course not, but you’re honestly playing the search engine optimization game with images and descriptions and blog posts. If you do that for each type of knife you make, over time, it will pay off in higher rankings for a variety of searches.
Isn’t Social Media All A Maker Truly Needs?
In A Word, NO!
Digital marketers had predicted that websites would give way to social media and email would die at the hand of Messenger. That’s not how it’s turned out.
The only way your Facebook profile will come up in a online search is if someone actually searches for your name or company name. You’re trying to reach people who have never heard of you and don’t even think of knives as an option for, say, gift-giving. You could argue that you would never want your art falling into the hands of someone who can’t appreciate what a custom knifemaker does. OK, but what if by getting a knife into their hands by whatever means, you create an impassioned fan, who then tells her friends how brilliant the colors were, how perfectly the knife worked, how great it felt…
Content Is Still King
Words still matter in this hashtag world. “Content” refers to anything used to fill an article, social media page or website. It can be writings, visuals in still or video form, and links, but in order for visuals and links to have weight, they must have words associated with them. And you need a place to park your content where it’s forever accessible, and not lost on some never-ending feed. (Saving posts helps you, but not your potential customer.)
How can this be? Isn’t Facebook pushing video? You bet. It’s trying to be You Tube, which is owned by Google, and although FB has a more engaged audience, more people visit You Tube in a month than visit FB. Efforts are probably underway to extract video content so transcriptions can be combed by search engine robots. But even that won’t help if a maker is just silently showing all sides of a knife. We’ll talk more about video and how best to harness it in another Marketing For Knifemakers article.
J. Neilson, American Bladesmith Society master smith and “Forged In Fire” judge, has a website that makes exceptional use of photo description. Knives on the Neilson’s Mountain Hollow site not only get a list of specs, but a full description of inspiration, construction or something else memorable about the build.
So back to words. Every day the Google bots do their thing, combing articles, photo titles and captions, video titles and descriptions, links and meta data fields, to rank websites according to relevancy. Ever wonder why video is embedded in an article, or why slide shows come with accompanying written commentary? Words, dude, words. The term “blog” may be passe, but blogs still matter—greatly. You are reading one. We call it an “article,” but it’s still an article under my name and the Mightier Than The Sword banner. Every single example of a website that comes up high under a search for “custom knifemaker” includes either a blog or highly descriptive photos captions. J. Neilson’s blog ranks high in a search for “custom knifemaker” not because it’s filled with “Forge In Fire” references, but because of his depth of description on each of many, many knives.
Battling Anti-Knife Bias
As many of you are fully aware, there is definitely bias at Facebook and it’s against weaponry. Selling of guns and knives is not allowed, so don’t put prices on your marketplace items. Even though they encourage you to boost your post, if you ever try to, you’ll be informed that what you’re selling goes against FB policy. So, what’s a custom knifemaker to do? Play the game, organically and on your own terms—with a website. Your post to Facebook lasts about 5 hours; your blog post/article has a 2-year lifespan.
What does “organic” mean, anyway? It refers to building content naturally and not paying for ads to boost results. It’s about “articles” or “blog posts” on your website, photos, video and links that all work together to speak on a specific subject. The words are compiled naturally, and not “stacked” repeatedly in an unnatural cadence.
Normally, Mike Jeffries focuses on “kitchen to camp” knives, but he decided to try an old-school American Bladesmith Society-style knife, but with a full tang. The Cowboy Fighter even caught the eye of Jason Knight and Murray Carter when they stopped at the 2 Birds Metal Works table at BLADE Show 2017. A blog post would be the perfect place to tell this knife’s story and what it meant to Mike on his knifemaking journey. The 7 3/4-inch blade is made of W2 steel with hamon. The handle is walnut burl with unidirectional carbon fiber bolsters. Overall length is 13.5 inches. Maker’s list price: $750 with leather sheath by Two Drunken Celts Custom Leather. Contact Mike Jeffries, 2 Birds Metal Works, [email protected], 502-592-4240, on Facebook at 2 Birds Metal Works & Mike Jeffries Knives.
Let’s say you have a blog on your WordPress website. You should aim for a minimum of 300 words per post to optimize search engine optimization (SEO). You explain what you’re working on that week. You mention blade lengths, because people use blade lengths as part of their search criteria if they’re in a state that limits them. You mention steel, your process, the handle material, including color, price, what comes with it, how it is shipped, and how people can put in an order for one. You give shouts out to your suppliers and mentors or supporters on the project then share it to Facebook.
You will still be speaking to your established audience while increasing your chances of being picked up in a generic search. Pretend you are talking to people who know nothing of custom knifemaking, because you are. Take the opportunity to educate as you go, minimizing abbreviations and lingo. You’re broadening and educating your clientele with each post. You write, “Everyday (one-word adjective) carry, abbreviated as EDC, refers to something you carry every day (two-word noun).” See how I did that? (Laugh here.) At the end of the week, you write another post sharing how you did. You include pictures of your works-in-progress, rather than “WIPs,” and a finished example. You share your successes and challenges.
Instead of saying “click here” for a link, link to the applicable words. Never forget the “web” part of the worldwide web. Link to others when appropriate, but do not link to everything. You don’t want to pull your potential customer away too frequently. Pick and choose wisely, and be sure to set the link so it opens in another window so they can easily return to your site. All of this helps to rank you higher in searches. It’s more time-consuming than FB or IG, but can be done less frequently, and over time, garners stronger returns on time spent.
5. Who Controls Your Website Experience?
Guess what? You don’t get put in a time-out on your own website. You control your content and exactly how it looks and reads. You can build a photo gallery of finished work that includes a written description with all specs and includes the prices—imagine, no Facebook jail! You can have an About page that gives your journey as a person and as a knifemaker. It doesn’t have to be long, but it should be at least 300 words and include images from benchmarks in your life. People are buying a part of something you’ve poured your heart and soul into; they want to know who you are.
This is a good time to mention that you can’t take too many great photos of your finished work, but bad photos hamstring your marketing, period. Mike Jeffries takes some nice photos, but not enough of them to have samples of everything he’s made. His Campcrafter model is his flagship camping knife. It has a 5-inch blade of 80CrV2 high-carbon steel. Overall length is just over 10 inches. This one has a black and burl handle. Maker’s list price: $250-$325. Contact Mike Jeffries, 2 Birds Metal Works, [email protected], 502-592-4240, on Facebook at 2 Birds Metal Works & Mike Jeffries Knives.
You can include platforms to sell directly from your website. You can and should drive traffic to your social media sites and include your website on your social media profiles, but you are in charge of your website content, for better or worse. Best of all, you can include at the very least, a newsfeed, but hopefully you’re seeing the benefit of a blog, so you can share industry new that your customers might benefit from, including your own promotions, giveaways and waffles (sorry, a website won’t change state laws). A blog within your site gives you a platform from which to explain thing about your craft, offer your opinion, talk about your life as a knifemaker, projects you have in mind, specials you’re running, shop tours you’re hosting, hammer-ins you’re organizing. It’s a place where you can put in words what you normally say in a video.
“But I hate writing. That’s too much of a time-suck.” Agreed. Perhaps you know someone who likes it. You can offer them short money to do weekly posts for you. “Arrgh, a money-suck.” Try to look at it as an investment in growing your business. I see plenty of knifemakers who can’t even Share a post. Their buddies do in 2 seconds what they couldn’t figure out in two weeks—that’s an actual quote from one of them. Trade your buddy a knife for an equal value of his digital expertise.
What Does Your Knifemaking Destination Look Like?
Ranking higher in online searches is a long-term endeavor. It takes consistently delivered content over the course of an extended period of time. Google is no more friendly to weapons than Facebook, but all knifemakers are playing under the same set of rules and the ones with websites and blogs are being rewarded.
Make a list of all the terms you want to “own.” Start building content around those terms, and your website will populate itself into relevancy. Remember, it sometimes happens in life that the most gifted are not always the ones who obtain success with their given talent. It is the ones who can take their art and persistently and accurately market it, who will garner both recognition and thereby profitability.
At the same time, if you’re constantly sucked into the money and time trap of marketing, there will be no knives to market. Use your time at the forge and the grinder to think. Start a notebook of both your big vision and the baby steps necessary to get there. Then enlist the help of people who truly get who you are and what your knives are about, so that you are free to make more knives.
A Digital Subscription To BLADE Is The Answer
You can read your digital issues of BLADE Magazine anywhere you have your phone, tablet or computer, and there’s no need to find storage for all your old issues.
If piling-up issues of magazines seems like a waste to you… If you feel like you don’t have time to read a magazine… If you like the stories we offer in BLADE, but want a more economical option, then a digital subscription is the answer. An annual subscription to BLADE is $17.98, $4 off the print price.
Halloween knives conjure visions of human steak and Bela Lugosi, high tops and Frankenstein, and decapitations and zombies. Warming to the genre yet?
ABS master smith Wally Hayes makes a couple of Halloween knives that fit the mold like a stake in Frank Langella’s heart: the Vampire Stake and the Zombie Spike. Formed like, well, a stake to drive into the chest of one of the spooky set’s most famous blood-sucking ghouls, the Vampire Stake has a distinctive cross forged into the handle butt to intimidate the worst of the slimy night crawlers, antique coloration and a leather sheath. The Zombie Spike, on the other hand, is 6 inches long and fashioned from O1 tool steel ground and heat treated for high performance. Hayes says it’s popular among his law enforcement customers, though he didn’t mention if it was the officers in the CSI: Walking Dead unit or not. It comes with a Kydex sheath.
Creatures of the night cringe at the sight of the Vampire Stake by Wally Hayes.Wally Hayes‘ Zombie Spike will keep the Walking Dead on their toes.
Dan Keyes‘ “The Count” features a coffin handle with inlaid ivory crosses, a fullered, 30-inch blade of double-drawn 440C stainless steel and LED bulbs that light The Count’s red eyes. The skull is powder-coated “anthracite gray” with highlighted airbrushing. Weight: Just short of five pounds. Overall length: 38.5 inches.
The Count by Dan Keyes is just what Dr. Death ordered.The red eyes of The Count’s skull light up with the flip of a switch in the handle next to the black-leather-lined skull.The Count boasts a 30-inch blade, weighs just short of 5 pounds and is 38.5 inches long overall.
The creation of French knifemaker/artist Jean-Marc Laroche, The Living Knife has a “hand” for a handle with “fingers” that close, an “eye” and an overall lifelike appearance that will literally, er, grab you. As you grab the handle, the “fingers” actually grab back so that it’s hard to tell who’s holding whom. And, as the fingers grab your hand, the “eye” opens. The hand also is embellished with gears in the Steampunk style. The blade is a composite of 15N20, 15LM and UHB11 high-alloy nickel and carbon steels in explosion, twist and random patterns forged by Swedish maker Roger Bergh. Overall length: 25 inches.
When you grab the “fingers” of the “hands” of Jean-Marc Laroche‘s The Living Knife, they literally grab you back!
The MacV Tool from SOG Specialty Knives & Tools is shaped like a skull and is 12 tools in one, including 1/4-, 5/16 and 3/8-inch wrenches, blade sharpener, strap/cord cutter, small and large flathead screwdrivers and more. Designed to resemble the original skull from the MACV-SOG group of Vietnam War fame the company is named after, it measures 2.5 by 1.5 inches and weighs .6 ounce.
Shaped to resemble the skull logo of the original MACV-SOG group of Vietnam War fame, the MacV Tool from SOG Specialty Knives & Tools is 12 tools in one.
A toxic green handle and big, bad modified-cleaver blade in a black finish complete the KA-BAR Zomstro Chopper.
As you might imagine, knives with a zombie theme are undead and well, including the Reaver Cleaver from Zombie Tools and the Zomstro Chopper from KA-BAR. Based on the Chinese war sword, the Reaver Cleaver features an 18-inch blade of 5160 carbon steel, weighs 3 pounds, 10 ounces, and is 31 inches overall. The Zomstro Chopper, meanwhile, features a big, bad modified cleaver blade in a black finish and KA-BAR’s toxic green Zombie handle.
If The Count and the rest of our Halloween knives don’t keep you down for the count, you might be among the living dead. If so, stay clammy and watch out for sunrise!
Randy Madan, known as JR on social media, served in the U.S. Marine Corps from 1992 to 1996 as a combat engineer. “I blew things up,” he said, laughing. Now, at 43, he has been a federal correctional worker for 20 years.
Randy Madan of Patriot Horde Knives hopes to be able to keep making knives when he retires from his job in the federal correctional system. Randy is supportive and encouraging of other veteran makers.
He always loved and carried knives, but he got his start in knifemaking in October 2016. “The knifemaker that I idolize, Michael Cleveland from Half Lives Knives, afforded me the opportunity to join a knife build-off for a veteran charity. Me being a vet myself, I jumped at the opportunity,” he explained. He has continued to make knives and to encourage other veteran makers.
Randy Madan of Patriot Horde Knives served in the U.S. Marine Corps from 1992 to 1996 as a combat engineer.
“I am just a small-time maker, wanting to perfect my knives so that when I retire in a couple of years I can make more,” he said. Other makers who have helped along the way include John Savage, Ryan Schreiber, Denny Furey and Mark Wagoner.
Favorite blade steels: 1095 with plans to start using O1 and 80CrV2
Blade grinds: flat with plans to add hollow
How he tests his knives: shave hair, skive 7- to 9-ounce leather, cut ¼-inch bolts, chop 2-by-4s
Favorite handle materials: Voodoo Resins, Rob Carper Innovations, 8th Dimension Concepts and J Hue Customs. “I am a big fan of the hybrid materials,” Randy noted.
Price range: $250 and up
Forums he participate in: The Real Knife Makers of America, Global EDC and other Groups on Facebook
DaCleva has a 4-inch flat-ground blade made of 1095 steel with an acid-washed finish for a battle-worn look. Overall length is 9 inches. Scales are by Norman Robbins at 8th Dimension Concepts. Maker’s list price: $250 with Kydex sheath; $325 with leather.The Lil Chubby drop-point is 8 inches overall, with a 3.5-inch flat-ground blade made with random pattern Alabama Damascus Steel from Lacy Smith. The handle scales are from Norm Robbins from 8th Dimension Concepts. Maker’s list price: $300 with sheath. In 1095 steel at $200. Contacts listed at the bottom of this article.
Randy uses All Star Abrasives in Lawrenceburg, Tennessee, for his abrasive supplies, which is what he puts to his hybrid scales to bring out their color.
Contact Randy Madan at [email protected], 760-885-9370 on Facebook at Patriot Horde Knives and on Instagram @the_patriot_horde.
A Digital Subscription to BLADE Is The Anwswer
You can read your digital issues of BLADE Magazine anywhere you have your phone, tablet or computer, and there’s no need to find storage for all your old issues.
If piling-up issues of magazines seems like a waste to you… If you feel like you don’t have time to read a magazine… If you like the stories we offer in BLADE, but want a more economical option, then a digital subscription is the answer. An annual subscription to BLADE is $17.98, $4 off the print price.
When Jerry Davis was a baby he was scooting across the floor and his grandmother dubbed him Scooter. He is a third-generation welder and fabricator. His dad made knives as a hobby, and by the time Scooter was a teenager, he, too, was making knives.
Schooter Davis, a Desert Storm US Marine Corps veteran, specializes in small everyday carry knives, skinners and survival knives.
At 19 he entered the U.S. Marine Corps and served as a heavy equipment engineer during Desert Storm. The Gulf War veteran served four years then returned to West Virginia.
Scooter Davis served in the U.S. Marine Corps during Desert Storm. The Gulf War vet then returned to his native West Virginia.
When he isn’t making knives, he’s attending rendezvous, living history gatherings that bring early American frontier days to life. He makes many items in his kit and, of course, period-appropriate knives.
“A primitive rendezvous is a living history event,” Scooter Davis explained. “I have enjoyed them since I was a child. It’s like taking several steps back in time and I enjoy crafting knives and other items that represent that time period [early American frontier].”He’s also a singer and musician, playing weddings, parties and other events, equally comfortable with Sinatra or Stevie Ray Vaughan.
The quintessential Renaissance man, Scooter Davis of Rough Run Forge, can also perform anything from smooth jazz to country.
“I’ve always been an artistic feller, always making things. I can make just about anything,” Scooter said. But what really inspired him was the quality of the work he saw coming out of other knifemakers. John Savage has been a good friend along the way. “My goal is to create blades worthy of being used in the outdoors.”
Best-selling knife patterns: small everyday carry, skinning, survival
Favorite blade steels: 1095 for ease of forging, toughness; 52100 for toughness, edge retention
Blade grinds: flat for deep cutting and skinning, convex Scandi for durability in hard use
How he tests his knives: field use, chopping mountain laurel, slicing paper, cutting small bolts, shaving
Favorite handle materials: Micarta for toughness and durability; wood and bone for beauty and value. “I am partial to rare and hard-to-find materials,” Scooter noted.
Price range: $150 and up
Online purveyors: Pendleton County Outdoors, www.pendletoncountyoutdoors.com
Knife shows he attends: Greater Shenandoah Valley Knife Show, Harrisonburg, Virginia
Member of: American Bladesmith Society
Forums he participate in: Facebook Groups, Knife Dogs, BladeForums.com
This bowie has a 13 1/2-inch blade made of pattern-welded steel by Zoe Crist Knives. The handle is comprised of elk antler, stainless steel and G-10 spacers. The maker’s own pattern-welded steel was used on the guard. Maker’s list price: $800. Contacts listed at the bottom of this article.Scooter Davis’ seax is 10 1/2 inches long with a 5 1/2-inch blade made from W2 steel with hamon. Avocado Micarta scales were used for the handle. Maker’s list price: $250. Contacts listed at the bottom of this article.The W.A.C.K.-1 (Wilderness Area Camp Knife) has a 5-inch blade forced from 1095 high-carbon steel. The scales are fashioned from OD green canvas Micarta with hunter orange G10 liners and a ½-inch stainless steel lanyard tube. Contacts listed at the bottom of this article.
Contact Scooter Davis at 540-560-1672, [email protected], on Facebook at Rough Run Forge and Instagram @roughrunforge.
A Digital Subscription To BLADE is the Answer
You can read your digital issues of BLADE Magazine anywhere you have your phone, tablet or computer, and there’s no need to find storage for all your old issues.
If piling-up issues of magazines seems like a waste to you… If you feel like you don’t have time to read a magazine… If you like the stories we offer in BLADE, but want a more economical option, then a digital subscription is the answer. An annual subscription to BLADE is $17.98, $4 off the print price.
